If you have an online business, you will know how important it is to build an email list. This is the list of people who have willingly supplied you with their email address so that they can receive information from you. Overtime, as they start to see that your information provides them with value, they will come to trust and respect your opinions and be more inclined to buy from you.
Many people starting their own online business online fail to realize the importance of social networking sites. Whether you love or loath social networks, you cannot ignore them. In this article we’ll look at the important role that Facebook has in your list building strategy.
List Building Tips With Facebook.
Facebook is the biggest social networking site, with over 1 billion members and over 860 million people checking into Facebook at least once a day. But many online business owners don’t see the results they want and eventually abandon it.
If you want to build an email list for your business, do not try and do it from your personal Facebook account. You need to set up a separate Facebook business page. As your business grows and you have more people ‘friending’ you, the messages that you send out about your business are different to the messages that you might send out to your family or friends.
A List Building System.
If someone follows your business on Facebook is a very strong signal that they are interested in your services and products and would like to hear more from you. When you generate good content and people like and share that content, you can potentially reach thousands of people.
That’s why it is important to set up your list building opt-in form onto your Facebook business page so that new people can join your list if when they see that more information is available to them. If you’re using AWeber as your list building software, they have an easy application that does the job for you.
What Content Should You Post On Your Business Page?
The information that you post on your Facebook can be links back to your blog with a short commentary about it. Or you can upload memes or quotes that will appeal to your audience (images do very well on Facebook). Also, you can ask questions on your page to generate a conversation and post facts and statistics about your niche so your followers can ‘Like, and ‘Share’ them.
You can also promote your Facebook business page from your website, blog sidebar and your email signature. This all drives traffic to your Facebook page, which in turn gives you more Facebook follows and more opportunity for your list building goals.